Micado is an Auckland based SaaS company developing the world’s first B2B recommendation engine for sales and marketing. We turn data into insights and recommend smart and personalised calls to action to empower sales and marketing teams to become trusted advisers. We are an Auckland-based start-up with a passionate, talented and fun team to work with.
We are looking for a Digital Marketing and Content Specialist who is skilled in their craft, thrives in a creative environment and welcomes new challenges and variety. Work alongside a team that is genuinely passionate about their work and takes pride in enhancing our brand awareness in the market, executing creative campaigns on time that get great results. Collaboration is everything in this role, so a great attitude and working style are what is essential to be successful in this position.
As the Digital Marketing and Content Specialist, you will be responsible for the production and publication of content for Micado’s website and LinkedIn page. You will also, optimise digital content for business results using analytics and targeting capability, as well as ensure consistent application of Micado’s design assets, copy and tone across our digital presence.
What you will do
Create, update and maintain content across , Micado’s LinkedIn page and produce knowledge articles for Micado’s help centre
Manage Micado’s social media accounts. Manage and provide accurate delivery of branded content on all social and digital channels growing social engagement
Capture our target audience through strong copywriting skills and visual imagery
Develop and manage a social media content calendar
Define and justify upcoming mediums ensuring that they align with our brand vision and business direction to interact with our audiences
Identify and report new social trends to ensure that we are front of mind for all our customers
Consistent design, copy and tone of voice applied across all digital content in line with brand guidelines
Deliver in line with go to market timelines for changes or campaign launches
Identify marketing and / or web content that is out-of-date, communicate & manage updating of this content
Use analytics and SEO tools etc. to continually optimise the performance of digital assets
Proactively recommend content ideas & implement changes
Work collaboratively in a cross functional team while also working with stakeholders to improve content production
Manage the effectiveness of advertising campaigns
Skills and Knowledge
Experience creating customer facing digital content
Experience using digital tools for content management, analytics, targeting and digital configuration
Design and editorial (spelling, grammar) skills
Understanding of digital marketing, Search Engine Optimisation and HTML principles
Persuasive and creative writing techniques
Confident in doing online research
Confidence in using Adobe Photoshop, Adobe AI, Google Ad Manager
Confident in writing and posting content on LinkedIn
Outstanding, engaging and persuasive writing, storytelling and editing skills
Experience with social media, copywriting and web content coordination
Experience writing, sourcing and editing content
Ability to work independently and take ownership of workload
Advanced skills in social media reporting, social listening tools and content management tools
Qualifications / Professional Experience
Tertiary qualification in marketing, journalism, communications, or related field, or equivalent experience.
1-2 years experience working in Marketing or Content Creation (tech industry preferred).
Proven digital and social media marketing expertise with a track record of successfully executing marketing strategies
Experience with advertising and marketing of Tech / SaaS products and services
What's in it for you
Industry recognised training and qualifications
A foot in the door to some of New Zealand's most reputable organisations
Mentoring and on-going support throughout your entire Micado journey
A modern and central office with great coffee and snacks
Social events and networking
Visa / Work permit
You must be legally entitled to work in New Zealand from the time of application to be considered.
Micado is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Micado does not accept unsolicited headhunter and agency resumes. Micado will not pay any third-party agency or company that does not have a signed agreement with Micado.
Have a burning question?
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