Digital Marketing and Content Specialist

About Micado

Micado is an Auckland based SaaS company developing the world’s first B2B recommendation engine for sales and marketing. We turn data into insights and recommend smart and personalised calls to action to empower sales and marketing teams to become trusted advisers. We are an Auckland-based start-up with a passionate, talented and fun team to work with.


We are looking for a Digital Marketing and Content Specialist who is skilled in their craft, thrives in a creative environment and welcomes new challenges and variety. Work alongside a team that is genuinely passionate about their work and takes pride in enhancing our brand awareness in the market, executing creative campaigns on time that get great results. Collaboration is everything in this role, so a great attitude and working style are what is essential to be successful in this position.


As the Digital Marketing and Content Specialist, you will be responsible for the production and publication of content for Micado’s website and LinkedIn page. You will also, optimise digital content for business results using analytics and targeting capability, as well as ensure consistent application of Micado’s design assets, copy and tone across our digital presence.

What you will do

  • Create, update and maintain content across, Micado’s LinkedIn page and produce knowledge articles for Micado’s help centre

  • Manage Micado’s social media accounts. Manage and provide accurate delivery of branded content on all social and digital channels growing social engagement

  • Capture our target audience through strong copywriting skills and visual imagery

  • Develop and manage a social media content calendar

  • Define and justify upcoming mediums ensuring that they align with our brand vision and business direction to interact with our audiences

  • Identify and report new social trends to ensure that we are front of mind for all our customers

  • Consistent design, copy and tone of voice applied across all digital content in line with brand guidelines

  • Deliver in line with go to market timelines for changes or campaign launches

  • Identify marketing and / or web content that is out-of-date, communicate & manage updating of this content

  • Use analytics and SEO tools etc. to continually optimise the performance of digital assets

  • Proactively recommend content ideas & implement changes

  • Work collaboratively in a cross functional team while also working with stakeholders to improve content production

  • Manage the effectiveness of advertising campaigns

Skills and Knowledge 

  • Experience creating customer facing digital content

  • Experience using digital tools for content management, analytics, targeting and digital configuration

  • Design and editorial (spelling, grammar) skills

  • Understanding of digital marketing, Search Engine Optimisation and HTML principles

  • Persuasive and creative writing techniques

  • Confident in doing online research

  • Confidence in using Adobe Photoshop, Adobe AI, Google Ad Manager

  • Confident in writing and posting content on LinkedIn

  • Outstanding, engaging and persuasive writing, storytelling and editing skills

  • Experience with social media, copywriting and web content coordination

  • Experience writing, sourcing and editing content

  • Ability to work independently and take ownership of workload

  • Advanced skills in social media reporting, social listening tools and content management tools

Qualifications / Professional Experience

  • Tertiary qualification in marketing, journalism, communications, or related field, or equivalent experience.

  • 1-2 years experience working in Marketing or Content Creation (tech industry preferred).

  • Proven digital and social media marketing expertise with a track record of successfully executing marketing strategies

  • Experience with advertising and marketing of Tech / SaaS products and services

What's in it for you

  • Industry recognised training and qualifications 

  • A foot in the door to some of New Zealand's most reputable organisations 

  • Mentoring and on-going support throughout your entire Micado journey 

  • A modern and central office with great coffee and snacks 

  • Social events and networking 

Visa / Work permit

You must be legally entitled to work in New Zealand from the time of application to be considered. 


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