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Next Best Action 

Smart, actionable customer insights embedded in your Salesforce

Optimize customer acquisition and retention
with personal and smart recommendations 
for your Sales, Marketing and Customer Success teams

Have you ever wished your CRM could tell you exactly what to do next?

Unify your data sources of insights​ - combine business rules with powerful predictive models, using Salesforce and non-Salesforce data.

Features and functionality 

Micado Next Best Action enables you to serve actionable recommendations to all of your salesforce users who are engaging with your customers. Alert your teams to engage those customers who are ready to buy or are about to churn. 

Drive Adoption and Efficiency

Automated Lifecycle management

From built-in best practices to robust segmentation and reporting, you'll have all the tools you need to accelerate success.


Segments let you quickly analyze your customers data. Filter by users or accounts to stay ahead of behaviors.

Reporting and Analytics

Visualize and understand trends over time, monitor fluctuations, and track segments' changes.

Asset Management

Store and organize all relevant customer materials in a central location. Attach assets to Tasks and Touchpoints for easy sharing of information.

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Behind the Scenes Development

Predictive Behavior Modelling

Use predictive modelling to determine the right customers to pursue and how to pursue them.

Predictive Targeting with AI/ML

Our machine learning technology helps you to deliver the right experience to the right customer at the right time.

Strengthen Customer Relationships

Customer Communication

Enables you to communicate effectively and efficiently with customers.

Automated Touchpoints

A modular framework to package best practices around important customer journeys. Define and operationalize customer success best practices effectively for successful outcomes.


Programmatically affect customer health or impact user behaviors with hand crafted messages automatically personalized for each user.

Outcome Success Plans

Manage and track your customers’ mutual goals and action plans and share the progress of the plan with customers in a live online portal.

Predictive Insights

Alerts and Notifications

The best customer success happens in real-time. Get up to date alerts and notifications to enable success-forward activities.

Smart Tasks and Touchpoints

Get notified when a task or touchpoint is added or modified.

Support Tickets

Know when your customers need support. Get real-time updates on status.

All Features

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What's New

The Future of Decision Intelligence 

March, 2021

Decision Intelligence offers profound innovations to the way we assess and make decisions.

How AI Impacts Customer Experience

April, 2018

"We stand on the brink of a technological revolution that will fundamentally alter the way we live..."


Let Micado energise your business